In a world awash with mass-produced mediocrity, where every brand seems to be screaming for your attention with the same old song and dance, a breath of fresh air (and considerably less plastic) has emerged from the picturesque shores of Dorset. We’re talking, of course, about Detrash Watches, a brand that’s not just making waves, but actively cleaning them up.
Their mantra is refreshingly simple: “Have fun. Do Good.” And frankly, what’s not to love about that? These aren’t just timepieces; they’re a statement. A statement that you can have a seriously cool watch strapped to your wrist without contributing to the planet’s ever-growing landfill problem. Because, let’s be honest, while we’re all doing our bit to recycle, if we don’t start actively desiring products made from recycled materials, what’s the flipping point? Detrash wants to “Make Trash Desirable,” and they’re doing it with aplomb.
Forget about Roger Federer’s ludicrous Rolex endorsement deal. Detrash has a different kind of “cut” in mind – “Roger’s Cut,” to be precise, which sees at least 1% of every single sale (not just profit, mind you) funnelled directly to eco-charities like Surfers Against Sewage. That’s right, they’re championing alternative, eco-friendly materials like #tide recycled ocean plastic, 80% recycled steel, and even fashion industry offcuts.
It’s a proper British brand, born and bred amidst the natural beauty of Dorset, and it’s here to show the world that business can absolutely be a force for good. So, if you’re in the market for a watch that not only looks sharp but also does its bit for Mother Earth, you’ve come to the right place. Check out our pick of 5 of the best watches from Detrash below:
Player One Watch
Relive the glory days of gaming, when you just had a joystick and a couple of buttons to smash. A 41mm dive watch made with 80% recycled steel, on an ocean-plastic strap, with a Seiko NH35 automatic movement, 200m water resistance and sapphire crystal. Each watch is limited to around 100 pieces, individually numbered and at least 1% of turnover goes to help the planet.
Likemania Watch
The Detrash Likemania blends classic 50s style with modern heft. This 41mm dive watch features 80% recycled steel, an ocean-plastic strap, and Seiko automatic movement. Limited to 100 numbered pieces, each sale donates 1% to planet-saving charities. It’s stylish, robust, and genuinely good.
Cali White Watch
Detrash Watches continue their impressive run with the Cali (white), a serious contender for your wrist. This isn’t just any watch; it’s their first-ever California dial, blending classic Arabic and Roman numerals for that iconic, “error-proof” legibility favoured by WWII pilots. It’s also their debut with a textured dial and features Cliff, their charming globe mascot, front and centre.
Poison Ivy Watch
Meet Poison Ivy, Detrash’s latest dive watch – a bold statement for your wrist. This 41mm timepiece, crafted from 80% recycled stainless steel with an ocean-plastic strap, champions fearless style that treads lightly. Powered by a Seiko NH35 automatic movement and boasting 200m water resistance with sapphire crystal, it’s built for adventure, doing good every step of the way.
Blue Steel Watch
The Detrash Blue Steel is more than a mere timepiece; it’s a call to action. This proper 41mm dive watch, forged from recycled materials with an ocean-plastic strap, is built to endure. Housing a Seiko NH35 automatic movement visible through sapphire crystal (front and back), and boasting 200m water resistance, it’s both rugged and refined. Limited to just 100 individually numbered pieces, 1% of every sale aids planet protection.
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