If you’re in the market for a new luxury watch this summer and have between $1k-2k burning a hole in your pocket for the purchase, you’re in luck because we’ve compiled a list of 10 of the best men’s watches from the WindUp Store that fall into this price bracket – check them out below:
Formex REEF 39.5mm Automatic Chronometer 300M
The Formex REEF 39.5mm dive watch offers professional-grade features in a sleek, compact design. This smaller version of the 42mm model boasts 300 meters of water resistance, a secure screw-down crown, a durable ceramic bezel, and a unique box-shaped sapphire crystal. Its slim 11mm case and 45.5mm lug-to-lug make it exceptionally comfortable to wear. The watch features a clean, highly readable dial with applied markers, a date window at 6 o’clock, and ample Super-LumiNova for excellent visibility in low light. You can choose from Bahama blue, blue, white, or silver dial colors, each paired with a 120-click ceramic bezel that offers smooth, precise rotation.
BUY NOW – $1990
Benrus #3061 GT Watch
Just a mere month after kickstarting its new era, BENRUS is back in the horological fast lane, dropping something truly special: the 3061 GT. This beauty made its grand debut exclusively at the Windup Watch Fair in San Francisco, and let’s be honest, it’s a fitting tribute to the city that practically invented cool, and to the iconic film Bullitt that cemented Steve McQueen’s legendary status. If you know your cinematic history, you’ll recall McQueen famously sporting a BENRUS #3061 in Bullitt. That same rugged, sharp, and quintessentially American spirit is the driving force behind this modern iteration.
BUY NOW – $1800
Alpina Diver 300 Heritage Watch
The Seastrong Heritage Automatic masterfully blends Alpina’s storied mid-century tool watch heritage with contemporary engineering, evoking the golden age of dive watches. This timepiece strikes a perfect balance, offering a substantial wrist presence while maintaining a refined aesthetic, delivering vintage diver charm with practical specifications, a distinctive dual-crown design, and eye-catching dial options. Each model is housed in a robust 42mm stainless steel case and features an internal rotating bezel conveniently controlled by the crown at 2 o’clock, all protected beneath a stylish boxed sapphire crystal. For those seeking a sporty vibe, the AL-520GR4H6 variant boasts a rich sunburst brown dial paired with a vibrant green rubber strap, while the AL-520BY4H6 offers a touch of classic elegance with its black gilt dial and traditional brown leather strap.
BUY NOW – $1895
Venezianico Bucintoro 42 Watch
The Venezianico Bucintoro 42 is a chronograph that expertly marries precision with elegance, directly inspired by the Venetian Republic’s ceremonial galley, the Bucintoro. This timepiece truly captures the essence of its namesake, a vessel renowned for leading the “Regata Storica” and symbolizing a powerful fusion of speed and tradition. Encased in a 42mm 316L stainless steel case, it boasts a slender 11.70mm profile for a comfortable fit on any wrist, while its 1.90mm double-domed sapphire crystal not only ensures exceptional durability but also offers crystal-clear readability. Finished with a premium Italian leather strap, the Bucintoro 42 presents a versatile design that transitions seamlessly from sporty endeavours to more refined occasions.
BUY NOW – $1595
Tissot PRX POWERMATIC 80 40MM CARBON Watch
While Tissot, a venerable Swiss watchmaker founded in 1880, is perhaps most renowned today for its captivating PRX line of 70s-inspired sports watches, this collection, first relaunched in 2020, beautifully harks back to an era of distinctive style with its signature “integrated bracelet” design, where the case and strap flow seamlessly together. Now, Tissot has evolved this iconic design further, culminating in an intriguing new sporty Carbon version. This iteration features a lightweight yet durable 40mm black forged carbon case, weighing in at just 75 grams—significantly lighter than its stainless steel counterpart—and offering a unique, unrepeatable aesthetic for each watch due to the material’s setting process. All polished surfaces are replaced with a sleek matte black finish, maintaining the classic barrel shape with faceted sides that smoothly transition into a tapering black rubber strap. With its slim 10.9mm height and integrated design, it ensures a comfortable fit on any wrist. The dial features lume-filled baton markers set against a black carbon surface that dynamically interacts with light, truly bringing the watch to life.
BUY NOW – $1050
Sō Labs Layer Two Series Watch
Founded in 2019 by two watch enthusiasts, Sō Labs — whose name, Sō, is Japanese for “beginning,” “creativity,” and “layer” — is a Chicago-based company dedicated to crafting design-focused timepieces that emphasize color, layering, and transparency. Their Layer Two model perfectly embodies this mission, featuring a 40mm stainless steel case with 100m water resistance. The unique layered dial design, from which the watch takes its name, showcases a small central layer for seconds, a long skeletonized hand for minutes, and a large triangular hand indicating hours. Adding to its distinctiveness are multiple finish options, including DLC-coated, polished, and brushed, each meticulously chosen to complement the dial. Every Layer Two comes paired with a matching stainless steel bracelet and a complementary strap from Veblenist.
BUY NOW – $1295
Nivada Grenchen Super Antarctic Watch
Nivada Grenchen, a prominent watchmaker from the 1920s to the 1970s, gained significant recognition for its Antarctic model—a watch so robust, waterproof, and elegant that it became standard issue for the US Navy’s “Operation Deep Freeze” South Pole expeditions in 1955 and 1956. The modern Super Antarctic reissue faithfully maintains the original’s modest dimensions and sturdy specifications. This contemporary version features a 38mm stainless steel case that’s 45mm lug to lug and 12mm thick, boasting a refined blend of brushed and polished finishes. Dial options include matte black, tobacco brown, or white, all adorned with applied stick and triangle hour markers, with some variants even offering a distinctive 3-6-9 layout.
BUY NOW – $895
Laco Atacama Squad Watch
For pilot watch enthusiasts, Laco watches require no introduction; founded in 1925 in Pforzheim, Germany, they stand as one of the original manufacturers of German Flieger watches, renowned for their exacting quality, exceptional finishing, and meticulous design details. The Atacama represents the pinnacle of their modern offerings, part of Laco’s premier “Squad Watch” series specifically engineered for military, fire, and law enforcement professionals, aiming to be the ultimate uncompromising German tool watch. This robust timepiece features a 46mm black PVD-coated stainless steel case with impressive water resistance, distinctive flexible lugs, and a crown positioned uniquely at 12 o’clock, giving it the appearance of a precision gauge rather than a typical wristwatch. Available in both an automatic time-only model and a quartz UTC variant, the Atacama is a versatile and reliable companion for situations where absolute dependability is paramount, and both versions come paired with a matching black rubber strap.
BUY NOW – $640
Paulin Modul Watch
Paulin has consistently carved out a unique niche by creating watches that are fun, vibrant, and delightfully quirky, setting them apart from their contemporaries. Doubling down on this design philosophy, they’ve now introduced the Modul into their collection. This new line features compact and slim timepieces housed in sleek tonneau-shaped cases, boasting a bold color palette. Each Modul watch utilizes a 35mm wide, 8.2mm case with an innovative modular design where the black steel body, containing the movement, is distinct from the brushed steel outer case. This ingenious construction allows for the accommodation of different movement calibers, resulting in both quartz and mechanical versions of each Modul. The clearest distinction between the two lies in the mechanical version’s small seconds sub-dial, while the quartz variant maintains a simpler three-hand layout.
BUY NOW – $522
Zodiac x Worn & Wound Super Sea Wolf Laser Tag Watch
Inspired by the exhilarating experience of laser tag, the Zodiac x Worn & Wound Super Sea Wolf Laser Tags are a duo of watches meticulously designed to transform under different lighting conditions—in light, blacklight, and total darkness—each revealing a unique visual spectacle. The culmination of over two years of development, these timepieces incorporate photoreactive elements across their dials, bezels, straps, and even the cases and packaging, making them unlike anything you’ve seen before. The Ultraviolet variant features a deep purple backdrop accented with cool green, blue, and pink highlights, offering unexpected bursts of color. In contrast, the Infrared model sports a mysterious, deep scarlet red, illuminated by warm tones of white, pink, orange, and blue. Both the Ultraviolet and Infrared editions are limited to just 282 units each, leaving you with one question: which side will you choose?
BUY NOW – $1196
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