From Utah Trails to Your Next Adventure: Get to Know Session Co.

Here at The Coolector, we have a real soft spot for brands born from genuine passion and a desire to shake things up. The world of performance apparel can often feel a little sterile, a sea of muted tones and overly serious branding. That’s why we were instantly drawn to the vibrant, fun-loving energy of Session Co., a brand that feels less like a corporation and more like your coolest group of riding buddies.

Their story begins, as all good adventure stories should, on the mountain bike trails of Utah. It was during the summer of 2023 that founders Kenny and Ben, fuelled by memorable adventures and a shared vision, cooked up a concept for a brand that stood for fun, positivity, and standing out from the crowd. They’re also the sort of brand you can feel good about supporting as they donate a proportion of their profits each year to the National Ability Center (NAC), based in Park City, UT where the brand operates from.

By the spring of 2024, that concept had become a reality. Session Co. officially launched, not just as an apparel company, but as a lifestyle brand crafted for the everyday athlete. This isn’t about chasing podiums or marginal gains; it’s about celebrating the activity itself, whatever your “session” may be. As a family-owned business, there’s a tangible commitment to quality woven into every piece they create—these are products they are genuinely proud to wear themselves.

This authenticity shines through, creating a brand that’s about more than just fabric and stitching. It’s about fostering the ‘Session Community,’ a collective of individuals inspired to represent their style boldly and, most importantly, enjoy every single moment, whether that’s on the trail, the water, or simply sharing a cold one with friends post-adventure.

Diving into their product lineup is like opening a treasure chest of high-performance gear that refuses to take itself too seriously. Take the Aloha Rider Short Sleeve ($55), for instance. It masterfully blends laid-back island vibes with the technical prowess you need for an intense day out. Its moisture-wicking, quick-drying fabric and breathable design make it perfect for anything from shredding singletrack to carving waves. Similarly, the Miami Vice Short Sleeve ($55) lets you unleash your inner 80s icon, bringing a vibrant, retro pop of colour to your kit without sacrificing an ounce of performance.

Then there’s a piece of apparel so audaciously brilliant we can’t help but applaud: the Glizzy Guru Long Sleeve ($65). Yes, it’s a performance top dedicated to the humble hot dog, and it’s spectacular. But don’t let the playful design fool you; this is a serious piece of gear. Made from a soft and stretchy 92% polyester and 8% spandex blend with a UPF50+ rating and 4-way stretch, it’s a masterpiece of high-performance novelty.

To complete the look, no kit is complete without the right headwear, and The Spring Breaker Cap ($35) is the perfect punctuation mark. This USA-made, 5-panel nylon cap is extremely quick-drying, but the real party is the vibrant neon paint splatter design hidden on the underbrim—a subtle nod to the brand’s wild side.

What Session Co. has managed to bottle is that feeling of pure, unadulterated fun that comes from your favourite hobby. They’ve created a range of apparel that performs when you need it to but leads with personality and style. It’s a welcome reminder that getting active is meant to be enjoyed. So, if you’re ready to inject some energy into your adventures, Session Co. is a brand you’ll want on your radar.

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