We’ve all been there: trapped in an endless gridlock, watching a progress bar crawl on a laptop software update, or sitting through a hour-long meeting that could have been a single-sentence email.

In those moments, traditional numbers and precision indices feel entirely useless. Time isn’t moving in tidy minutes—it’s grinding along on sheer, agonizing impatience.

Capturing that universal frustration with a brilliant dose of British cynicism, London-based horological disruptor Mr Jones Watches has teamed up with south London illustrator and printmaker Rocky Beeson.

The result is the Mr Jones x Rocky Beeson &#@%!? Watch, a hilarious, limited-edition timepiece priced at an accessible £195.

Reading Time on a Scale of Frustration

Instead of conventional hands pointing to Roman numerals or sleek indices, the dial of the &#@%!? watch transforms into a canvas for a joke we’re all in on.

The watch measures your day on a scale that feels painfully relatable depending on your current mood:

• The Hour Hand: Boldly reads “SLOW AS FUCK” in all-caps metal lettering, tracking the snail-like crawl of your day.
• The Minute Hand: Reads “NOT AS SLOW”, providing a subtle glimmer of relative progress.
• The Second Hand: Rendered as a chaotic, swirling line ticking endlessly in the center.

It is a direct nod to the earliest, most iconic Mr Jones designs where typography took center stage, transforming time-telling from a mechanical necessity into an interactive piece of pop art.

“I See It, I Hate It, I Draw It”

The brains behind this cheeky piece of wristwear is Rocky Beeson, a South London-based artist who graduated with first-class honors in illustration from UAL in 2022.

Beyond her personal practice, Beeson works in-house at Mr Jones Watches as a Print and Art Technician, specializing in pad printing, gilding, and artwork preparation.

“I often describe my approach as ‘I see it, I hate it, I draw it’—taking familiar annoyances and turning them into something people can laugh at, even when they’re guilty of the same behaviors themselves.” — Rocky Beeson, Designer

Her work centers on turning minor daily irritations into sharp, screen-printed commentary.

By channeling that self-reflective humor onto a watch dial, Beeson reminds us that while we can’t always control the pace of life’s minor annoyances, we can at least wince, laugh, and wear them on our wrists.

Hand-Printed London Craftsmanship

While the theme is intentionally irreverent, the execution is pure London workshop craft.

Each layer of color on the dial is mixed by hand, airbrushed, and pad-printed layer-by-layer in Mr Jones’ London studio before being hand-assembled by their dedicated workshop team.

* Case Material: 316L Stainless Steel (37mm Width / 46mm Lug-to-Lug)
* Glass: Hard-Wearing Sapphire Crystal
* Movement: Single-Jewel Quartz (Battery Powered)
* Strap: 18mm Black Silicone Strap
* Water Resistance: 5ATM (50 Meters)
* Production Run: Strictly Limited Edition of 300 Pieces

Housed in a versatile 37mm unisex stainless steel case, the watch is topped with scratch-resistant sapphire glass and backed by a 5ATM water-resistance rating.

Each case back comes individually numbered from 1 to 300, guaranteeing that your personal monument to impatience remains a rare, collectible piece of British design.

At £195, the Mr Jones x Rocky Beeson &#@%!? Watch doesn’t just tell you when your day is dragging—it turns every agonizing tick into a wearable piece of satirical art.

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