Blast Off: GRAMS28 x Jonny Roams Mars Rover 944 Collection is the Ultimate Interstellar EDC Upgrade

There are certain collaborative projects that simply stop you in your tracks, instantly signalling a merging of minds where the final product is far greater than the sum of its considerable parts.

When a premium lifestyle brand known for hyper-engineered, quality-first design teams up with a legendary outdoor filmmaker famed for capturing the breathtaking, cinematic wilds of the American Southwest, you expect something special.

But when that collaboration culminates in a space-themed, custom Safari Porsche 944 and an exclusive, limited-edition gear drop, you get something genuinely interstellar. Welcome to the orbit of the GRAMS28 x Jonny Roams Mars Rover 944 Collection, the ultimate blend of high-octane automotive heritage and adventure-ready lifestyle gear.

The anchor of this ambitious project is the custom vehicle itself: the Mars Rover 944. This isn’t just a paint job; it’s a statement. Taking a vintage Porsche 944—a cult classic beloved for its handling and balanced chassis—and converting it into a safari-style explorer is an act of engineering daring, perfectly blending the worlds of racing heritage and off-road capability.

The design elements are lifted directly from the annals of space exploration and high-speed cinema, culminating in a sleek, metallic silver colourway that evokes the tough, functional skin of a spacecraft. It’s a road-legal rover built for roaming the rugged canyons that inspire Jonny Roams’ acclaimed photography and filmmaking.

As Roams himself reflected, “This partnership is a reflection of my desire to always go further, to create, and to roam”—and there is no better vehicle to embody that ethos than a space-age, dirt-ready Porsche.

The true gift for the everyday gear aficionado is the limited-edition lifestyle collection designed in the exact image of this custom car. This drop marks a significant development for the Hong Kong-based GRAMS28, as they expand their meticulous, quality-first philosophy beyond their niche of hyper-engineered carry goods into a full-fledged lifestyle brand.

Every item in this collection carries the DNA of the Mars Rover 944, built to endure adventure while retaining a sleek, refined aesthetic. The collection includes a formidable suite of carry solutions for those who demand performance and durability from their EDC, featuring limited edition versions of their outdoor bags: the Mars Rover 944 301 Adventure Backpack, the Mars Rover 944 302 Adventure Sling, and the substantial Mars Rover 944 303 Adventure Duffle.

These pieces were crafted with Jonny Roams’ firsthand input, ensuring every strap, pocket, and reinforced seam stands up to real-world, adventure travel in harsh environments.

Beyond the bags, the collaboration collection expands into essential apparel and accessories that allow enthusiasts to fully embrace the cinematic, expeditionary aesthetic. The limited run includes a Mars Rover 944 Jacket and Mars Rover 944 T-Shirt, perfect for those post-expedition dust-offs, alongside practical accessories like Mars Rover 944 Gloves and a professional-grade Mars Rover 944 Camera Strap, nodding directly to Roams’ craft.

Perhaps the most coveted collectible in the entire drop is the limited edition 1/64 scale model car, developed in partnership with the renowned model car maker Tarmac Works, offering a tangible keepsake of this incredible automotive concept.

The fusion of luxury, functionality, and cinematic vision is palpable, and GRAMS28 has emphatically stated that all products will be produced in strictly limited quantities with no reruns, guaranteeing exclusivity and collector value for those quick enough to secure a piece of this mission.

Enthusiasts keen to witness this vehicular masterpiece and its accompanying collection firsthand can attend the launch event in Salt Lake City, Utah, on December 10. For the rest of us, the collection drops online for early access on the same day, followed by the general public release just two days later on December 12. This is more than a collaboration; it’s a launch window into a new kind of adventure.

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