Carrying The Torch: Gladfellow Rebrands As Last Manner

In the world of everyday carry and heritage goods, names matter. They are the first signal of intent, a shorthand for the philosophy that governs the curation of objects we choose to keep in our pockets and on our desks.

For the past few years, Gladfellow has been a quiet favorite among those in the know—a digital outpost for the kind of tactile, mechanical treasures that feel increasingly rare in our touch-screen world. But evolution is the hallmark of any brand that truly listens to its own heartbeat, and founder Jeff Galfer has announced a significant shift.

Gladfellow is officially evolving, shedding its old moniker to emerge as Last Manner, a name that promises to carry the weight of the brand’s deepening commitment to craftsmanship and permanence.

The transition, which is set to be fully realized across all platforms this February 2026, is not merely a cosmetic facelift. According to Galfer, it is a necessary realignment of the brand’s identity with the gravity of its mission. “A name should carry weight. It should communicate intention,” Galfer explains.

While Gladfellow served its purpose during the brand’s formative years since its 2023 inception, the growing disconnect between the modern consumer and the objects they purchase required a moniker that felt less like a greeting and more like a declaration. The new name, Last Manner, suggests a deliberate stance—a final stronghold of sorts—against the encroaching tide of speed, disposability, and mass production that defines so much of the current retail landscape.

From the beginning, the company was built as a bulwark against the throwaway culture. It focused on the kind of goods that demand interaction: mechanical lighters that require a thumb-strike to spark, hand-finished tools that develop a patina with use, and accessories rooted in human craftsmanship rather than algorithmic trend-chasing.

Last Manner is a doubling down on this ethos. It represents a conscious choice to prioritize the analog over the digital, the repairable over the replaceable, and the human hand over the robotic arm. It is about honoring the spirit behind the work, ensuring that the objects we surround ourselves with have a soul.

Accompanying this new name is a fresh visual identity centered around a torch symbol. In the context of Last Manner, the torch is not just a source of light, but a symbol of stewardship and continuity. It reflects the shared responsibility between the artisans who forge these goods, the brand that curates them, and the customers who eventually adopt them into their lives. It is a visual representation of passing the flame of traditional skills and values forward, preserving them in a modern context where they are all too easily extinguished.

Crucially, Galfer is keen to emphasize that this is a clarification, not a reinvention. The core DNA of the company remains untouched. Last Manner will continue to offer the same tightly edited, obsessively curated selection of goods from respected makers around the globe.

The focus remains steadfast on quality, longevity, and integrity. For the loyalists who have come to rely on the shop for their fix of high-grade EDC and heritage accessories, nothing changes but the banner under which they gather.

As we move further into 2026, the launch of Last Manner feels timely. It speaks to a growing hunger for substance in an increasingly ephemeral world. It is a reminder that how we do things—our “manner”—matters just as much as what we do. By choosing to support the slow, the thoughtful, and the expertly made, Last Manner invites us all to become keepers of the flame, ensuring that the art of making things well doesn’t flicker out.

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