Here at The Coolector, we have a particular soft spot for the independent micro-brand market. It is within this niche that true innovation and passion often collide, free from the bureaucratic constraints of the horological giants.

One such brand that caught our eye back in 2022 is the French outfit NEOTYPE. Born from a partnership between two co-founders who boast a combined three decades of experience in the watchmaking industry, NEOTYPE synthesizes a shared passion for functional watchmaking with a distinct, architectural approach to product design.

Their debut, the LM01 Type D, was a Kickstarter sensation, becoming the most supported independent watch project of 2023. But for those who missed out on that limited run, the brand is back with something arguably even more compelling: the NEOTYPE LM02C Chronograph.

While the LM01 was a diver that reinvented the wheel with modern daring, the new LM02 Type C shifts gears into the realm of the chronograph while retaining the “ultimate toolwatch” DNA that defines the brand. NEOTYPE describes their aesthetic as having no particular ties to the past, present, or future, aiming instead for a timeless quality.

This philosophy is immediately evident in the LM02. It is a watch that feels substantial and purposeful, designed to withstand the test of time not just mechanically, but stylistically.

The design subtly evokes the lines of its predecessor but refines them, offering a silhouette that has been slimmed down for a more contained, modern profile that sits naturally on the wrist.

Visually, the watch is a stunner. The case showcases a masterful interplay of sharp edges and curved lines, with soft surfaces highlighted by finely brushed or sandblasted stainless steel.

This isn’t just a dress watch trying to look tough; it is built for action. The dial is a testament to legibility, featuring a matte black finish and a “sandwich” construction that adds depth and texture.

Whether you opt for the ultra-bright Superluminova BGW9 or the vintage-inspired Old Radium lume, the hour markers and hands pop against the dark background, reinforcing the principle that form must follow function. It is legible in the harsh glare of midday sun or the pitch black of a midnight dive.


Speaking of diving, while the LM02 is technically a chronograph rather than a diver, it refuses to compromise on durability. It is fully summer-ready with a water resistance of 20atm (200 meters), rivaling dedicated dive watches.

This robustness is achieved through a screw-down crown, screw-down pushers, and a case back that seals the movement away from the elements.

The 3.5mm double-domed sapphire crystal is as thick as those found on deep-sea timepieces, ensuring that scratches and pressure are of no concern during your daily adventures.

Under the hood, NEOTYPE has made a pragmatic and brilliant choice with the Seiko VK64 caliber. This Mecaquartz hybrid mechanism offers the best of both worlds: the unrivaled precision and “grab-and-go” readiness of quartz—boasting an accuracy of +/- 20 seconds per month—combined with the mechanical feel of a chronograph.

The sweep is smooth, and the pushers have that satisfying mechanical click, yet the watch remains shock-resistant and highly anti-magnetic. It is a movement chosen for a watch built for action, ensuring reliability without the constant need for winding or servicing.

With prices starting from €525, the NEOTYPE LM02C Chronograph represents exceptional value in a crowded marketplace. However, as with all things truly desirable in the micro-brand world, availability is the catch. NEOTYPE adheres strictly to a philosophy of quality over quantity.

Consequently, each version of the LM02 Type C is produced in a strictly limited series of just 75 pieces. Each watch comes with an engraved individual number, a 2-piece black FKM strap, and a Khaki NATO, offering a complete package for the discerning collector who values exclusivity as much as utility.
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