Bernhardt Watch Company Fred Head Subscription

Love watches? Us too. That’s why when we saw that one of our favourite American watchmakers, Bernhardt Watch Company, was offering a new subscription savings service, we inevitably sat up and took notice. Already known for their high quality, exceptional value and loyal customer base, their Fred Head Subscription Service (named after the brand’s owner) affords a truly fantastic deal for those men looking to regularly get their hands on heirloom quality watches that don’t break the bank.

Berhardt has always prided itself on approachable and personalized customer service; the owner Fred Amos welcomes calls and emails directly if you have any questions about a purchase.

As such, they wanted to offer a new way to show support for their awesome watches while also receiving exciting benefits. By becoming a Fred Head today, you lock in great savings on Bernhardt’s current and upcoming timepiece releases. What’s not to like?


Great Savings on Watches


Becoming a member costs just $100 for a 2-year subscription and gets you a personal discount code good for 15% off all products as well as any repairs or services for the life of your subscription.  And that 15% can be combined with other discounts they may be offering leading to some incredible savings. Other perks include being the first to know about new product launches, a free Bernhardt logo ball cap with your first purchase and a personalised Membership Card.

Two of the watches that will be of particular interest to watch fans looking to capitalise on Bernhardt’s Fred Head Subscription are the Binnacle Diver and Binnacle Anchor – both of which are real favourites of ours at The Coolector. Check them out below:


Binnacle Diver Collection ($269)


The stunning Binnacle Diver was designed by founder Fred Amos’ son and has become their definitive dive watch with its unique shark tooth indices that emphasize its fierce ruggedness. Featuring a robust Miyota 8215 automatic movement housed in a water-tight 316-L surgical steel case resistant to 200 metres, the Binnacle Diver ($269) is one solid tool watch and it’s easy to see why it makes a perfect companion for whatever your next adventure may be whether on land or sea.


Binnacle Anchor Collection ($289)


The latest addition to the Binnacle Anchor line is the perfect embodiment of the model’s history of iconic design, understated detailing and extreme durability that has made it a consistent best seller for Bernhardt Watch Company. Still hard-wearing enough for the field with 200m water resistance yet elegant enough for formal attire with its polished case sides and bezel, the new Binnacle Anchor boasts an upgraded Miyota 9015 movement, a redesigned dial and case back, and now comes in two finishes – all steel or black PVD. The steel version features new separate solid end links on the bracelet instead of fixed end pieces and the blackout finish comes set on a black NATO style strap with matching hardware for a sleek and stealthy appearance.

While we love all the watches from Bernhardt, there is something in particular about their Binnacle Anchor range which keeps us coming back for more. Maybe it’s the signature Anchor second hand or the balance of the 12-3-6-9 dial? Regardless, the Anchor is one of their coolest and most striking series of watches and whichever you choose it will make a wonderful addition to any watch lover’s collection.

Leo is the owner of The Coolector and writes about the stuff he loves. And some stuff that he merely likes.