G-SHOCK GAE2100RC Watch

It goes without saying that the Rubik’s Cube is one of the world’s most iconic and enduring creations and it is this childhood classic that G-SHOCK are celebrating with their GAE2100RC Watch which is available to purchase from the Worn & Wound WindUp Store. This immeasurably eye-catching timepiece will unquestionably turn heads everywhere you go and if you’re a fan of the Rubik’s Cube, it’s a no-brainer to add this stylish and adventure ready timepiece to your wrist in 2022.

The G-SHOCK GAE2100RC Watch from the WindUp Store can be yours for just $150 which represents superb value for money when you consider the tangible quality and high quality materials that this timepiece possesses. The GAE2100RC is a special version of the hit GA2100 series from the watchmaker that doesn’t just celebrate one of the great puzzles of all time, the Rubik’s Cube, it’s also actually two watches in one. Invented in 1974 by Emõ Rubik, the colorful block has entertained and infuriated generations with its seemingly simple, yet endlessly twisty combinations.

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Boasting an impressive Carbon + Resin Case and ani-digi dial, the GAE2100RC Watch from G-SHOCK isn’t one for the shrinking violets out there and more geared towards those who want to make a real style statement with their choice of timepiece. The GAE2100RC pays tribute to the iconic toy by featuring its distinct cubic form across the dial. Fun colourful highlights can be found throughout the watch design and strap, and it comes with two bezels, one black, the other white, allowing for a full transformation of the aesthetic when you desire. 

Measuring in at a quite punchy 45.4mm wide by 48.5mm long, the GAE2100RC sounds like a rather substantial timepiece but when on the wrist, it tells a quite different story. With a thickness of 11.4mm (achieved with G-SHOCK’s new Carbon Guard Core technology), it wears significantly thinner than most other G-SHOCKs that you’ll find on the market. The resin case and band are also exceptionally lightweight, making for a comfortable full day of wear. 

The GAE2100RC from G-SHOCK effortlessly blends analog displays and digital features for a cohesive and easy-to-use experience. The analog features include the traditional lumed handset and a small sub-dial that points to the day of the week at 9 o’clock. Cut into the dial you’ll find a small LCD screen that opens up a whole host of cool features that are sure to come in handy on a daily basis, including a world time mode, stopwatch, countdown timer, and the ability to set several alarms. The screen is also backlit so you also make the best of these functions even when the lights are out. We’re loving the uniqueness of this one here at Coolector HQ.

Leo Davie