Virata Watches

The worlds of watchmaking and high octane motor vehicles overlap regularly and there is a certain design aesthetic which makes them the perfect compliment to one another. New watch brands enter the market on a regular basis but so far as automotive inspired watchmaking is concerned, few look better suited to winning the hearts and minds of horology aficionados out there than that of Virata Watches.

Vitara Watches are the brainchild of an Ohio based car and watch lover who has drawn on his love of all things fast paced to create a genuinely striking, rugged and stylish selection of men’s timepieces which will certainly appeal to those out there who want a no-nonsense, robust watch that looks great and performs even better.

Taking pre-orders now for an expected summer 2016 delivery, there are six varieties of Virata timepiece to choose from and each boasts features that sets them apart from the rest. Each watch emerging from the Virata stable is crafted from high quality materials such as Miyota 9015 Movements with 28,800VPH, 316L stainless steel and sapphire crystal glass with AR coating.

In addition to this, each one will be individually number and only limited numbers of each variety will be made. You can take a look at a few more shots of this fantastic looking series of watches below:










For those men who live their lives in the fast lane and want a watch that can keep up with them, Virata Watches have plenty of timepieces that will more than fit the bill. Born from a love of speed and made with top notch materials and boasting a price tag that belies this at a mere $650-700 (albeit with a $100 off for pre-orders), there really is nothing not to like about this speed loving new watchmaker.

We’re big fans of the aesthetic and uncompromising design of these American watches and for any man with an eye-out for a new timepiece over the next few months, you could certainly do a lot worse than this.

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Leo Davie
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