5 of the best watch micro brands

The world of watchmaking has become much more open and a buyer’s market of late as an ever growing number of micro brands enter the space and make finding a first class accessory for your wrist more straightforward and affordable. There are some fantastic micro brands on the market right now and we select 5 of the best watch micro brands below:

Halios Watches – Prices Start Around $600

Particularly well known for their dive watches, Halios are a fine example of a watchmaking micro brand who have really started to make a name for themselves in what is an extremely competitive market. Founded back in 2009, Halios strive to create a small but perfectly formed line up of water-ready timepieces, and boast a spirit very much influenced and inspired by the sport watches of the ’60s. Great looking watches that don’t break the bank, Halios are a watchmaker that we’ve got a lot of time for here at Coolector HQ.

Farer Watches – Prices start around $500

A regular feature on the pages of The Coolector, Farer are a UK watchmaker who have really begun to get a reputation for themselves based upon the considerable calibre of their timepieces. Having fairly recently moved into automatic watches, Farer are significantly expanding their offerings and they are certainly one of the most impressive watch micro brands to have emerged in recent years. Billed as timepieces for today’s modern adventurers, Farer watches are built to last and have a mighty appealing, vintage style aesthetic that we’re huge advocates of here at Coolector HQ. The ideal timepiece for those looking for a mid-level watch dripping in old school cool.

Anicorn Watches – Prices start around $450

Anicorn are a Hong Kong-based independent watchmaker and design studio, that was founded as recently as 2014 by graphic designer Joe Kwan and entrepreneur Chris Chan. It was their desire to combine design, typeface, and mechanism with simplicity and modern style and the end result was the unusual and engaging Anicorn timepieces you see before you. Their second watch, the Series K452, was their most popular to date and was successfully funded in 24 hours on Kickstarter – somewhere that the majority of watch micro brands start out these days.

Undone Watches – Prices start around $300

What really sets Undone Watches apart in the micro brand department is a real ability to customise the aesthetics of their timepieces to get the visuals exactly how you want them. These cool looking watches come in a number of different base styles and you can then make your pick about certain elements of their design to create your perfect timepiece. Undone were established in 2014 and are one the world’s leading custom watch labels and were begun by a team of dedicated watch industry veterans. The core philosophy of the brand is to let everyone from all walks of life to create their own unique, personalised watch at a great value without sacrificing quality. They achieve this by combining traditional watchmaking with modern-day technology.

Slow Watches – Prices start around $300

The USP of Slow Watches is the fact their dials just have a single hand on them and this gives them a highly unusual aesthetic that immediately draws the eye despite the minimalist design of the accessory. Slow Watches aim to bring a sense of appreciation back into our day to day lives and help us to focus on making the most of each minute and the clever design of their 24 hour timepiece really helps you to do exactly that. Great design has helped make these watches one of the biggest micro brand timepieces over the last few years and we can’t wait to see where else they go with their forthcoming designs in 2019 and beyond.

Leo Davie
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