We at Coolector HQ strongly believe that there comes a time in life when you need to accept that nothing but the right tools for the job will do. One such example is running. It might be when you hit 5km and you feel like you’ve run 10km, or when you notice everyone else making it look so much easier has opted to wear something on their feet that resembles suitable running attire.
The fact is most shoes aren’t made for running, and most aren’t even made for moving for a considerable length of time or distance. A standard versatile shoe simply can’t stand up to the wear and tear of impact that running generates, and unfortunately neither can your feet and limbs without adequate support.
Best Foot Forward
Luckily, we live in an era where brands now focus on specialising on running shoes that are unique and built for a single purpose, backed up with expertise and science. One such brand is Hoka One One. Usually, the best ideas come from simple solutions to ongoing problems, which is how Hoka was born, from runners for runners.
With the original goal to simply improve endurance race times, the founders at Hoka managed to produce both a faster shoe and reinvent what an everyday running shoe should entail. One of the latest releases off their production line is the new iteration of the hugely popular Clifton, the Hoka Clifton 7. In keeping with previous editions and with the overall uniqueness of the brand’s shoes, the Clifton 7 features the cushioned midsole, meta-rocker, bucket seat style foot frame, carbon fibre plate and Hoka’s Hubble Heel, which have collectively created the fundamental foundations of any Hoka shoe.
The Clifton 7 like many of the brand’s shoes focusses on propelling the foot forward with total support and comfort. It makes the Clifton 7 soft and most importantly lightweight, which is in part a result of the cleverly engineered mesh upper.
It’s the simple things that are clever about the Clifton 7. The shoe is in the majority seamless, giving it a sleek look. It’s a theme that continues to the inside with few stitches which prevents running and discomfort and Hoka even thought to the sew the tongue to a mesh strap to keep it from moving around and creating friction when running.
There’s nothing too elaborate about the Clifton 7, it does the things it should do really well and in an understated way, which for something that is built for purpose and so well-engineered is a real achievement. The Hoka Clifton 7 looks and feels good and retailing at around $140 it’s a perfectly balanced shoe for anyone looking to make the step up and push yourself one or two km outside your comfort zone.