King of the Road: The 10-4 Collection by Poncho Outdoors

When it comes to crafting performance outdoor apparel that effortlessly bridges the gap between rugged utility and classic Americana style, Texas-based outfit Poncho Outdoors stands in a league of its own.

Inspired by the golden era of long-haul trucking, CB radio culture, and open-highway freedom, their all-new 10-4 Collection reimagines traditional trucker shirts through a cutting-edge technical lens.

Engineered with breathable, stretch-infused fabrics, UPF 50+ sun protection, and clever concealed features, these six standout shirts are built for endless miles on the tarmac and long days off the grid.

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The Hammer Down ($94.95)

Built for gents who refuse to take their foot off the accelerator, The Hammer Down combines iconic Western pearl-snap styling with Poncho’s signature lightweight performance nylon.

Featuring built-in four-way stretch, UPF 50+ sun protection, and rapid moisture-wicking technology, this long-sleeve workhorse comes fully loaded with easy-open magnetic chest pockets, a hidden zipped security pocket, and an integrated microfibre lens cloth. It offers timeless open-road grit perfectly matched with uncompromised technical performance.

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The Pitstop ($89.95)

When chilly morning highway starts demand a bit of extra thermal insulation, The Pitstop delivers in spades. Crafted from Poncho’s ultra-soft, medium-weight performance flannel, this Western-inspired long-sleeve layer delivers exceptional temperature regulation and tear resistance without the heavy bulk of traditional cotton flannels.

Outfitted with durable pearl snaps, subtle rear ventilation, and built-in stretch, it is the ultimate mid-layer for brisk autumn road trips and late-night campfire debriefs.

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The Long Nose Pete ($94.95)

Named in honour of the classic long-hood semi-trucks that defined American highway culture, The Long Nose Pete is a feature-packed long-sleeve technical button-down. Rendered in a handsome maroon, aqua, and white plaid, it utilises a high-tech nylon-spandex blend that dries in minutes and offers best-in-class UV defence.

With hidden collar snaps to prevent annoying wind flap, a dedicated sunglasses holder, and a vented back, it is a masterclass in highway-ready design.

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The Big Rig ($84.95)

When the mercury rises along desert highways, The Big Rig brings heavy-duty cooling power in a sleek short-sleeve silhouette.

Blending classic Western yoke lines and pearl snap closures with a vented rear cape and ultra-lightweight performance fabric, this short-sleeve shirt keeps you cool, dry, and protected from harsh ultraviolet rays whether you are behind the wheel, hauling gear, or grabbing a well-earned pint at the local diner.

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The Truck Norris ($84.95)

Unapologetically tough and engineered for non-stop action, The Truck Norris is a short-sleeve performance shirt that packs an absolute punch.

Cut in Poncho’s popular Original silhouette, it features a clean button-front aesthetic packed with secret utility—including dual magnetic closure chest pockets, built-in stretch for total freedom of movement, and quick-drying properties that make spontaneous roadside river dips a breeze.

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The Hot Sauce ($89.95)

Adding a fiery dash of colour and character to the lineup, The Hot Sauce is a high-performance flannel designed to spice up your cold-weather rotation. Crafted from tear-resistant, odour-resistant performance flannel fabric, it pairs supreme brushed softness with active moisture management and stretch mobility.

Whether layered under a waxed canvas trucker jacket or worn open over a casual tee, it brings bold personality and serious comfort to everyday adventures.

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Whether you are embarking on an ambitious cross-country overland expedition or simply seeking a tough, technical layer for weekend trail outings, the 10-4 Collection from Poncho Outdoors delivers highway-ready style and field-tested performance built for the long haul.