Scandinavian watches are increasingly becoming amongst our favourites here at Coolector HQ and it’s because of their understated elegance and minimalistic aesthetic for the most part. This is something which is very evident with the Sjö collection of timepieces from newcomers, LAGOM Watches, which will definitely tick all the right boxes for those seeking a stylish, affordable watch for their wrist this summer.
The Sjö collection of watches from LAGOM are both visually superior and made from quality components which belies their affordable price tag – which starts at just $195. LAGOM are a Swedish brand at heart and have relocated to Hong Kong and all their watches have two important elements – namely a stainless steel case and an unique acetate ring. Its simple yet aesthetic design evokes the Swedish philosophy of moderation.
Sjö, which means lake in Swedish, sees these watches be inspired by the geographical similarities of Stockholm and Hong Kong. The City of Stockholm is located on fourteen islands and on the banks to the archipelago where Lake Mälaren meets the Baltic Sea. There are a number of different styles and colourways to choose from within the Sjö collection and each has a nod to the brand’s Scandinavian roots.
Whether it’s Vasamuseet, the maritime museum in Stockholm, which showcases salvaged ships from history or the blue acetate which expertly symbolises the ocean, and the unique pattern on the acetate pieces imitates the waves of the sea, you’ll find it hard not to be impressed with these striking timepieces from the talented team at LAGOM.
There are plenty of impressive features to be appreciated with the Sjö series of watches from LAGOM which make their sub-$200 price tag all the more remarkable. Some of the stand out features of these great looking watches include 316L stainless steel casing which is as robust as they come, a Swiss Ronda Quartz 515 which is accurate and durable and a 5ATM water resistance for all your underwater adventures.
A Family Affair
One of the great features of these watches are the fact they are a reminder of the importance of family. LAGOM’s co-founder, Daniel, grew up in a traditional Swedish family and no matter how busy the family members were, they spent lots of time together. But in Hong Kong, Daniel was separated from his family and he found himself alone and this is a feeling that influenced the design of these superb looking watches.
To remind himself of all those precious moments in life, Daniel gave the watch the bolded strokes on the 5-10-hour marks, representing 17:00 to 22:00 in the evening and a reminder of the importance of each moment and family. The minimalist aesthetic of these watches is right up our street here at Coolector HQ and for any man seeking a classy new timepiece for their wrist, these would be a top pick of ours.