Detroit based watchmakers, Shinola, have long been a favourite of ours here at Coolector and they’ve just gone up in our estimations even more with the release of their new Sea Creatures 40mm Watches. For this watch, Shinola have made the case and strap from #tide ocean material® granules and yarn, made from 100% ocean-bound plastic waste – so it’s a timepiece you can definitely feel good about wearing.
Every Sea Creature is living proof that single-use plastics can and should have a second life. Just not in the ocean. Using the materials supplied by #tide, the Sea Creatures Series of Watches marks Shinola’s first foray into the world of recycled goods and it’s a mighty impressive one to say the least. If you’re in the market for a vibrant new watch this summer and want one that does good as well as looking great, this is the collection for you and, pleasingly, they don’t break the bank and are priced at $450.
Recycling Done Right
Every minute, one truckload of plastic waste ends up in the sea which is a shameful state of affairs truth be told. The earth’s resources, climate, and ecosystems are what inspire and empower Shinola to make the goods they do – and they deserve protection. So they looked for a pollution solution and used it to build the Sea Creature series of timepieces.
Protecting the earth’s natural resources is a watch movement that Shinola believe in. In turn, the Sea Creatures series of watches from Shinola boasts the Argonite 715—their own movement they stand behind. This high-accuracy quartz movement, which is hand-assembled in Detroit with Swiss and other imported parts, drives the hours, minutes, seconds and calendar aperture function with precision.
Sea Creatures cases are made from ocean-bound plastic with a stainless steel core. The organic shape, matte finish, and detailing on the submarine hatch-inspired case are made viable by using upcycled plastic. Water-resistant up to 10 ATM, it’s the ideal companion for adventures you’ve got on the agenda this summer. Use the unidirectional ocean plastic dive bezel with a rippled wave pattern to keep track of time.