In God We Must Spring / Summer 17

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Summer is our favourite time of year here at Coolector HQ – not just because we get some respite from the rainy weather we’re accustomed to – but because it invariably signals the release of new collections from our favourite apparel brands. Well, that’s exactly the situation we find ourselves in now with the latest Spring / Summer 17 Collection from the guys at In God We Must and we’re loving the diversity on offer here at The Coolector.

In God We Must first featured on the pages of The Coolector a few years back and, we’re delighted to report, they’ve been going from strength to strength in that time and the In God We Must Spring / Summer 17 Collection is amongst the finest selection of apparel and accessories we’ve encountered in some time and if you’re on the hunt for some essential new additions to your wardrobe over the next couple of months, look no further.

Choices, Choices

As is likely apparent, our penchant for apparel here at The Coolector leans heavily towards typography and illustrative wares and that’s exactly what the guys at In God We Must are serving up with their Spring / Summer 17 Collection. Check out a few of our favourite offerings from their new range below:


The T-shirt is the style staple of any summer wardrobe and the collection to choose from with In God We Must certainly takes some beating in our opinion here at Coolector HQ. Available in a wide array of colours and styles, the slogan and illustration centric tees are exactly the sort we love and we’re pretty sure there will be plenty of other men opting for these cracking pieces of apparel this summer.

In God We Must T-Shirts


When the sun deigns to put in an appearance, finding the right cap for the summer months is a must and you’ll be in your element with the latest series of caps from In God We Must. Expertly combining comfort and style, the headwear offerings from this superb apparel brand are definitely going to appeal to those who love cool, stand out caps that look great and keep the summer sun at bay.

In God We Must Caps

Leather Goods

If your EDC is lacking and you want to increase the calibre of your wallets and leather goods this summer, In God We Must have plenty of pieces that will more than fit the bill. Whether it’s a striking keychain or functional and minimalist card holder that’s on your must have list in the everyday carry department, you’ll find few better examples than the well made and devilishly dapper supplies from In God We Must.

In God We Must Leather Goods


Candles might not be your first thought when it comes to purchases this summer but if you’re after some manly scents, made in the right way, In God We Must should definitely be your first port of call. These candles, including the obscenely awesome looking Emergency Candle, will give your home a wilderness aroma that you’ll love and they are USA made, hand poured in Atlanta in fact, for that added touch of class that we’re loving at Coolector HQ.

In God We Must Candles

These are just some of the top class wares that are to be found at In God We Must this summer and for those looking to massively ramp up their T-shirt, EDC and candle collection, this is the place to do it.

See More: In God We Must

Leo Davie
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