As we here at Coolector HQ are based in the fair city of London, we are always happy to champion the cause of fashion labels that herald from our nation’s capital and we’ve found an absolute belter in the form of the wonderfully named and flawlessly stylish Less Effort.
As pioneers of a creative lifestyle, Less Effort aim to promote their creativity to the world through their excellent array of wares which range from brilliantly emblazoned tees to minimalistic and stylish beanies. Working in collaboration with a plethora of graffiti artists, illustrators, designers and BMX riders to create a smashing array of clothing that tick all the style boxes of us here at Coolector HQ, we’re sure that you too will find something to enjoy within Less Effort’s stable of clothing.
A relative newcomer to the fashion market, having been established last year, Less Effort have London at their core and have many grand plans for 2014 which will entail holding various events such as hip-hop nights, sponsoring BMX events and adding to their product range with backpacks and a number of other top notch wares we’re sure.
We here at Coolector HQ are particular fans of their brilliant London Haze T-shirt which has an awesome view of the London skyline sitting front and centre. Spiffing work, chaps.
Available: Less Effort