Seager Spring 21 Collection

There are no shortage of American apparel brands that we’ve got a lot of time for here at Coolector HQ but there are a select few that sit at our top table in terms of our love of their wares and Seager are chief amongst them. Given our love of typography and illustration inspired tees, something that Seager do with aplomb, we’re always eagerly awaiting new releases from this all-American brand and their Spring 21 series of gear is one of their best to date.

Seager was founded in 2015 by a group of friends who were inspired to uphold the Grit and Ruggedness of the Old West through community, experiences and apparel. They represent someone who cares about the quality of their gear and the impact a brand has on the environment and that’s something we can definitely get on board with here at The Coolector. Someone who loves the outdoors and relishes in the company of others. Someone who can sit by the campfire after a long day of surfing, hiking, skating, camping or fishing and enjoy a few beers with good company.

Check out our pick of Seager’s best bits from the Spring 21 Collection below:


One of our favourites of Seager’s new selection of printed tees, the PICKIN’ CHICKEN TEE ($30) is crafted from premium 100% cotton and boasts an awesome illustration from Seager’s talented friend, Ben Kocinski. ($30)


A quality cap is a must for the spring and summer months and the WILSON SNAPBACK CAMO ($30) is a great choice for any outdoor adventures of backyard BBQs afoot. Made from 100% cotton and with an unstructured 5 panel finish, this cap will look the part wherever you’re heading over the next few months – from the beach to the backwoods. ($30)


Spring can still have a bit of a nip in the air so it’s always a good idea to have a hoodie in your wardrobe rotation just in case the temperatures take a plummet. Enter this ace looking SHOP ZIP UP HOODIE BLACK ($65) from Seager and this 80% cotton/ 20% anti-pill fleece will add style and comfort to any evening cookouts or trips to the taproom. This hoodie is pre-shrunk to minimise shrinkage and fits like a glove. ($65)


Made in the USA, these HOLD ‘EM PLAYING CARDS ($16) are ideal for a few hands of poker for when we can all get together after lockdown restrictions are lifted. Poker, beer & saloon fights are all synonymous with the West and while we don’t really condone fighting, we do like what we see in a good ol’ fashion poker scenes and Seager have made a deck of cards which plays into this perfectly. ($16)


Exactly our sort of apparel, this JERRY RIG TEE WHITE ($30) from Seager will offer the sort of laid back vibes we’re all seeking in the spring and summer months ahead. Seager are known for barely making it by in their old beat up 4×4 jalopies. Things break down constantly so, needless to say, they have to get creative. They’ve learned a few things along the way and this ace tee is a celebration of that fact. ($30)


Who doesn’t love a long-sleeve tee? This COMPANY WORKWEAR LS TEE WASHED BLUE ($40) will be your go-to for all your spring and summer outings and pairs perfectly with jeans and shorts alike. The ‘Company longsleeve’ is a premium 100% mid-weight cotton tee with water-based ink on the left chest and back. Each one is printed and designed locally in California. ($40)


The ‘Donny’ TRAILBLAZIN’ TEE from Seager ($30) is a high quality, 100% cotton T-shirt with water based ink at left chest and back, featuring artwork by Ben Kocinski and a real Coolector HQ favourite, Sam Larson. Printed and designed locally in California, this cracking tee gets our vote as a spring and summer essential and we’ll definitely be getting our hands on one for some summer adventuring. ($30)


Designed with the outdoorsman in mind, this Seager CHUM BUCKET NAVY HAT ($36) is crafted from a water-resistant, robust and collapsible cotton-canvas that will keep pace with whatever adventures you take it on. You can easily pack this hat on any excursion and its double-stitched hat-band is made to easily attach flies for ease when you’re out on the river. ($36)

Leo Davie
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